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Personal Branding /Content Creation

Build a brand that attracts opportunities. Learn content strategy across social media, blogging, and develop a personal brand that establishes you as an authority.

  • Platform-specific content strategy
  • Scripting, editing & batching
  • Monetization funnels
  • Lead magnets & repurposing
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Syllabus Overview

What You’ll Learn

Module No

Module Title

Module Breakdown

Module 1

Personal Branding Foundations & Strategy

  • Why You Need Personal Branding in 2025
  • Understanding Your Ideal Customer Profile (ICP), Pain Points & Emotional Triggers
  • Competitor & Industry Audit (Content Gap Identification)
  • Choosing Your Angle: Authority, Entertainer, Documentarian, or Educator

Module 2

Platform Positioning & Content Strategy

  • Platform Prioritization: LinkedIn, Twitter (X), Instagram, Facebook, TikTok, YouTube
  • Long-Form vs Short-Form: What Works Where?
  • Organic vs Paid Content (Reach-to-ROI Breakdown)
  • Posting Frequency & Time: Data-Driven Cadence by Platform

Module 3

Content Planning & Creation Workflow

  • Ideation Systems That Work (AI + Swipe Files + Trends)
  • The Stages of Content: Ideation → Scripting → Shooting → Editing → Distribution
  • Scriptwriting Frameworks: Hook, Story, CTA (AIDA, Hero’s Journey, etc.)
  • Types of Content: Talking Head, Lifestyle, Lead Magnet, Carousel, Podcast Clips, Copy Reels
  • How to Create a Great Hook (Visual, Text, Audio, Thumbnail & First 3s Psychology)

Module 4

Content Creation Toolkit

  • Equipment Setup on a Budget: Cameras, Lighting, Mic, Editing Tools
  • Essential Software Stack: CapCut, Canva, Descript, Notion, Typefully

Module 5

Repurposing & Lead Funnel Integration

  • Content Repurposing Systems (1 idea → 5 assets)
  • The Science of Lead Magnets That Convert
  • Turning Attention into Inquiries/Conversions
  • Email Capture, Free Offers & Call-to-Actions That Work

Module 6

Monetization & Scaling the Brand

  • Monetizing Personal Brand: Products, Coaching, Brand Deals, Services, Platform Revenue
  • Optimization: Analyzing Engagement, Views, Saves, Shares & DM Replies
  • Building a 90-Day Content Plan (Templates & Systems)

Key Benefits

  • Build a Strategic Personal Brand for 2025 and Beyond
  • Master Content Creation from A to Z
  • Monetize Your Content Effectively
  • Grow & Scale with Proven Systems

FAQS

What People Want to Know

Not at all! This course is designed to help you build your brand and following from scratch—step by step.

Yes. Platform-specific strategies are included for TikTok, Instagram, LinkedIn, Twitter (X), YouTube, and more.

No worries—Module 4 teaches you how to create high-quality content using budget-friendly tools and free software options.

No. Once the registration and payment are completed, the fee is non-refundable.

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info@realitycheque.co | Based in Karachi, Pakistan

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