Amazon FBA – realitycheque.co

Amazon PPC/Catalogue Management

Master product listings and ad campaigns to boost Amazon sales.

Syllabus Overview

What You’ll Learn

Module No

Module Title

Module Breakdown

Module 1

PPC Fundamentals & Amazon FBA vs FBM

Masterclass
Understanding ranking & TACOS
Understanding some important Amazon reports
General concepts
Science of conducting a problem audit, such as a PPC decline
Private Label vs Wholesale vs Dropshipping
Profit Calculation in all three business models

Module 2

Launching & Google Sheets Introduction

Pre launch
Understanding science of launches
Normal launch (moderate competition, moderate keyword density)
High competition launch (low to high keyword density)
Low competition launch (low to high keyword density)
Uncertain/low potential launches (design focused, high ticket launches, poor pricing, etc)
Launch budget and setting client expectations
Dealing with unforeseen launch scenarios
SUM, AVERAGE, IF, IFERROR
Pivot Tables & Filter Function

Module 3

Optimisation & Amazon Seller Central

Budget optimisation & day parting
Analysing the ad console 80/20 + recreation for target optimisation (bidding + pausing)
Search term optimisation & negative targeting
Mitigating risks of optimisation
Using Google Sheets on Amazon Data
Advanced Google Sheet Workshops for Amazon FBA Brand Managers
Inventory

Module 4

More insights on scaling & Listing Optimization

Understanding variations and the science behind them (catalog structuring)
ASIN targeting research
Avoiding common biases: more % going to what’s not working good, or getting too comfortable with a non-ranking ad type
What things matter in a listing?
Listing Copy with Ai

Module 5

Dealing with different sizes of accounts & Product Research

BCG Matrix + Scaling & Optimisation Masterclass
Diagnosing an account profit or sales problem
Small project + practical fundamentals
Medium project
Large project
Production Evaluation
Black Box
Xray

Module 6

Reporting that retains clients & Catalog - SKU / ASIN / UPC

Proactive > reactive communication with examples of when to do it
Weekly reporting template (according to small/medium/large account)
Dealing with critical concerns
Flat File for Dummies
Attribute Updates
Parentage Creation

Module 7

Succeeding in the Amazon Ads industry: Industry specific insights & Brand Manager

Understanding the Amazon PPC job & freelancing market
Traits of a top PPC manager & positioning yourself for success
DNA of an Amazon PPC project acquisition
DNA & basic principles/SOPs of a strong training & development program for teams
Automations / Increasing AOV / Upsells
FBA Restocking
Demand Forecasting
Promotions Planning

Key Benefits

FAQS

What People Want to Know

Is it really free?

Virtual attendance is 100 % free. In-person tickets are ₹1,000 to cover venue & refreshments.

How do I pay the PKR. 1,000?

You’ll get a secure PayFast/Stripe link after RSVPing, or you can pay cash/card at check-in.

Can I cancel the subscription anytime?

Absolutely. Our monthly and quarterly plans are designed with flexibility in mind. You're free to cancel, pause, or switch your plan at any time directly from your account dashboard. You won’t be charged again after cancellation, and you retain access until your current billing period ends. No penalties, no hassles.

Can I get a refund after completing my registration and payment?

No. Once the registration and payment are completed, the fee is non-refundable.