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Amazon PPC/Catalogue Management

Master product listings and ad campaigns to boost Amazon sales.

  • Comprehensive Curriculum
  • Hands on Projects
  • Expert Instructors
  • Career Ready Skill
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Syllabus Overview

What You’ll Learn

Module No

Module Title

Module Breakdown

Module 1

PPC Fundamentals & Amazon FBA vs FBM

  • Masterclass
  • Understanding ranking & TACOS
  • Understanding some important Amazon reports
  • General concepts
  • Science of conducting a problem audit, such as a PPC decline
  • Private Label vs Wholesale vs Dropshipping
  • Profit Calculation in all three business models

Module 2

Launching & Google Sheets Introduction

  • Pre launch
  • Understanding science of launches
  • Normal launch (moderate competition, moderate keyword density)
  • High competition launch (low to high keyword density)
  • Low competition launch (low to high keyword density)
  • Uncertain/low potential launches (design focused, high ticket launches, poor pricing, etc)
  • Launch budget and setting client expectations
  • Dealing with unforeseen launch scenarios
  • SUM, AVERAGE, IF, IFERROR
  • Pivot Tables & Filter Function

Module 3

Optimisation & Amazon Seller Central

  • Budget optimisation & day parting
  • Analysing the ad console 80/20 + recreation for target optimisation (bidding + pausing)
  • Search term optimisation & negative targeting
  • Mitigating risks of optimisation
  • Using Google Sheets on Amazon Data
  • Advanced Google Sheet Workshops for Amazon FBA Brand Managers
  • Inventory

Module 4

More insights on scaling & Listing Optimization

  • Understanding variations and the science behind them (catalog structuring)
  • ASIN targeting research
  • Avoiding common biases: more % going to what’s not working good, or getting too comfortable with a non-ranking ad type
  • What things matter in a listing?
  • Listing Copy with Ai

Module 5

Dealing with different sizes of accounts & Product Research

  • BCG Matrix + Scaling & Optimisation Masterclass
  • Diagnosing an account profit or sales problem
  • Small project + practical fundamentals
  • Medium project
  • Large project
  • Production Evaluation
  • Black Box
  • Xray

Module 6

Reporting that retains clients & Catalog - SKU / ASIN / UPC

  • Proactive > reactive communication with examples of when to do it
  • Weekly reporting template (according to small/medium/large account)
  • Dealing with critical concerns
  • Flat File for Dummies
  • Attribute Updates
  • Parentage Creation

Module 7

Succeeding in the Amazon Ads industry: Industry specific insights & Brand Manager

  • Understanding the Amazon PPC job & freelancing market
  • Traits of a top PPC manager & positioning yourself for success
  • DNA of an Amazon PPC project acquisition
  • DNA & basic principles/SOPs of a strong training & development program for teams
  • Automations / Increasing AOV / Upsells
  • FBA Restocking
  • Demand Forecasting
  • Promotions Planning

Key Benefits

  • Optimize your product listings for maximum visibility
  • Run cost-effective and targeted Amazon PPC ad campaigns
  • Manage large product catalogs efficiently and accurately.
  • Improve overall sales performance and brand credibility.

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